Copywriting क्या है और Copywriting कैसे की जाती है?

कॉपी राइटिंग मार्केटिंग और प्रमोशनल मटेरियल में प्रेरक शब्द लिखने की एक प्रोसेस है -

जो लोगों को कुछ विशिष्ट एक्शन लेने के लिए प्रेरित करती है.

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बिज़नस प्रमोशन के लिए कॉपी राइटिंग बहुत जरुरी है क्योंकि लोग शब्दों से प्रभावित होकर ही एक्शन लेते हैं.

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अपने बिज़नस के लिए कॉपी राइटिंग करने के लिए आप इन स्टेप को फॉलो करें -

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सबसे पहले आप अपनी ऑडियंस को पहचान कर एक रूप रेखा तैयार करें कि किस प्रकार के लोग आपके प्रोडक्ट खरीद सकते हैं.

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ऑडियंस बना लेने के बाद आप अपने मार्केटिंग उद्देश्यों को निर्धारित करें.

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ऑडियंस का ध्यान खींचने के लिए आकर्षक Headline बनायें.

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अपने मैसेज को कस्टमर फोकस रखें ताकि ऑडियंस आपके शब्दों से कनेक्ट कर सकें.

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मैसेज के अंत में अपने कंटेंट के अनुसार Strong Call to Action word का इस्तेमाल करें.

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अगर आप कॉपी राइटिंग के बारे में विस्तार से जानना चाहते हैं नीचे लिंक पर क्लिक करके आर्टिकल को पढ़ सकते हैं.

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